John
Hubbell

My work has shaped the editorial content of more than 70 successful projects — documentary web series, brand awareness campaigns, narratives of celebrated museums and profiles of innovators in finance, research science, academia and emerging technology.

Clients draw on my work to spur growth, shape branding, energize events, drive capital campaigns, entice investors, reveal momentous news or to illustrate the humanity powering complex or abstract ideas.

Character and story choice are critical in communications — yet made frequently without the rigor or thorough exploration required for success. Which character do we choose to feature over another? Which undiscovered story aligns best with a project’s goals? That’s where I help. I provide answers using a unique methodology steeped in my deep experience as a journalist for major news organizations — and that draws on my academic work in storytelling truths and traditions that connect us across centuries and cultures. Learn more here.a>

I research, survey, interview and intrepidly explore across a subject, community or even within an organization itself, my notebook (and mind) open to possibilities. I find fresh characters and unexplored stories that align with client goals, budgets and timelines. Findings are presented in a thorough report with rankings, options and clear pathways that make sense in the C-suite and beyond. See an example here.a>

Often, clients ask me to consult further. I coach in-house teams on execution and help spot emerging opportunities to leadership, ensuring verbal and visual expression remains anchored in the authentic — free of cliché and centered on universal, connective truths.

The production arm of my company can be engaged to build a project based on my findings. Our distinct, journalistic approach uses bespoke, right-sized teams of trusted, outstanding collaborators laser focused on realizing a collective creative vision. I stay deeply involved, writing and co-producing productions throughout.

Our award-winning work grounds stories in accessible, real-life terrain that collapses the distance between subject and audience. On average, our short documentaries have reached 2,000% more viewers than comparable projects.

Clients return for guidance because success in storytelling isn’t found by imitating someone else’s viral video or relying on months-old trending data.