$5 Cover: Amplified — Brad Postlethwaite

$5 Cover: Amplified — Brad Postlethwaite
He’s balancing music, medical school and marriage.

A multi-part web series created for MTV Media, “$5 Cover: Amplified” helped to pioneer the idea of editorially sound hybrid media partnerships at the advent of the postmillennial digital era. The project set out to articulate the muse behind a diverse group of emerging musicians in the American South, all of whom played fictional versions of themselves in a scripted episodic MTV reality-style show set in Memphis, Tenn. 

“Amplified” received two Emmy Awards. Here, band leader Brad Postlethwaite balances his creative impulses with the demands of medical school and marriage. 

Filmed and directed by Alan Spearman. Edited by Eileen Meyer. Written and produced by John Hubbell. Produced by David Harris. David Gale, Executive Producer. 

Client: MTV Media