The future needs a friendlier face.

Your audience asks: Who are these people powering technological change? Do I share anything in common with them? Do I like them? Should I trust them?

Left for others to answer, feelings toward the future are instead framed by headline-grabbing bad actors and doomsday forecasts — fear, in a word. Your lofty slogans fall flat. Your glossy images land suspect.

Instead, your audience wants to know you. Not in a lab coat. Not staring into a screen.You.

We’re here to help you show up authentically in the spaces that matter most.

To media. To investors. On your site. On social. On screens before you take the stage.

First, let’s learn the story landscape.

Our first deliverable is a story inventory — an actionable roadmap of the people, themes and story threads that run through and expand outward from your company. Is your founder the best character your audience should know? What about other members of your team? Should your narrative be chiefly about those whom your invention looks to help? Is there an adjacent societal issue your work touches upon? We’ll dive in deep through research, analysis and interviews that will point you toward the strongest characters and storylines to capture attention and compel further interest. You’ll soon have short-, mid- and long-term story opportunities that can manifest as short films, blog posts or larger narrative explorations of your company’s story, along with related timelines and budget options.

These choices matter greatly. Audiences must be captured, then won over — and achieving both means hewing to guidance given to us by the Greeks. By doing so, our projects garner 20 times more viewers on average than comparable work. To shape the future, we draw upon the past, creating something not just to watch, but to feel.

Places we’ve filmed include: MIT, Harvard, Berkeley, Oxford, ETH Zürich, EPFL, IAS, Princeton

Also, let’s examine: Is the way you explain your technology as beautiful as the technology itself?

Yes, beautiful. We’ve heard it from MIT to Berkeley, from Oxford to ETH. Beauty lies within this incredible labor — do not leave it to be expressed in Helvetica or in PowerPoints. We team with leading nanoscientists, engineers, information-systems architects, mathematicians and medical researchers to elegantly depict new ideas using 3-D models, whimsical illustration and engaging animated worlds — with fidelity to your science and a complementary, familiar rigor. The result is an elegant, captivating animated short film explaining your technology that can stand alone or integrate into other media. Our past animation projects have been platformed by leading global media, including The Wall Street Journal.