$5 Cover: Amplified — Muck Sticky

$5 Cover: Amplified — Muck Sticky
Meet a merry leprechaun of feel-good hip hop.

A multi-part web series created for MTV Media, “$5 Cover: Amplified” helped to pioneer the idea of editorially sound hybrid media partnerships at the advent of the postmillennial digital era. The project set out to articulate the muse behind a diverse group of emerging musicians in the American South, all of whom played fictional versions of themselves in a scripted episodic MTV reality-style show set in Memphis, Tenn. 

“Amplified” received two Emmy Awards. Here, west Tennessee rapper Muck Sticky expounds on life as a merry leprechaun of hip-hop.

Filmed and directed by Alan Spearman. Edited by Eileen Meyer. Written and produced by John Hubbell. Produced by David Harris. David Gale, Executive Producer. 

Client: MTV Media